What is cultural management? What is it for?



The cultural management has experienced significant growth in recent years. This demand has to do with the need to adapt the Humanities to technical innovations without renouncing their traditional legacy. In this sense, professionals who manage the heritage and who take into account the balance between the present and the past are needed. But what exactly does a cultural manager do? Where does he work? What training does he have? In this post, we answer all your questions.

As we know, the words management and culture address two very broad realities. So, it is normal that confusions arise and that we are not completely clear about what we are referring to. In any case, we must know that cultural management is a multidisciplinary task. This means that, inevitably, it comes into contact with other areas, such as communication, administrative management or technology. Thus, depending on the entity where you work, the functions of the cultural manager will vary. There are many differences between working in a town hall or in a museum. But both spaces have one element in common: the figure of the cultural manager.

Cultural management: what can I study?
Currently, there are two options to become a cultural manager: studying the Degree in Cultural Management or enrolling in a master's degree. The university degree lasts for four years. You can access it from a higher education level or from any type of Baccalaureate. Instead, the master is extended between a course or two. The second cycle studies are designed for students already graduated in the area of humanities or social sciences.

Be that as it may, before deciding on one option or another, it is convenient that you ask these questions:

How many years do I want to devote to the study of cultural management?
What would it take for me to study a second grade?
Do I prefer to study another career and then start the master's degree in cultural management?
What options do I have to study the master's degree at a distance? ¿ And the degree ? Do I feel like forming myself in person?
Do I have the right profile?
Beyond academic training, there are some personal characteristics that facilitate the task of a good cultural manager. These are some basic elements to keep in mind:

  • Ability to assess and interpret cultural heritage.
  • Interest in the various cultural sectors.
  • Communication skills, both oral and written.
  • Critical and analytical capacity.
  • Ability to teamwork.
  • Interest in other cultures

What professional opportunities are there?
The professional outputs of graduates in Cultural Management include the public sphere (administrations of various levels), the associative sphere (entities and cultural foundations) and the private sector (private cultural services companies). The most common uses are the following:

  • Management and cultural policies. Technicians of administrations, technicians in planning and studies, technicians in cultural indicators, technicians for the application of cultural policies, etc.
  • Sectors and cultural industries. Managers of scenic spaces, exhibition halls and polyvalent cultural spaces. Also specialists to work in publishing, audiovisual and theatrical companies.
  • Interpretation and dissemination of heritage. Technicians of heritage dissemination, museum educators, professionals in the evaluation of exhibitions and public studies, designers of museographic projects, etc.
  • Cultural tourism. Professionals in the design of cultural tourism products. This includes itineraries of all kinds (literary, natural, historical, archaeological, artistic and ethnographic). Also specialists in local promotion and territorial development.
  • ICT applied to culture. Community managers, managers of cultural websites, producers of digital cultural content, cultural promoters, etc.


Do you like the idea of ​​being a cultural manager? Do not forget to check the training offer of Emagister. Find your course and start building your future!

Post a Comment

0 Comments